Become a Sponsor

Our Mission

The Badgerland Softball League is a Lesbian, Gay, Bisexual, Transgender, Queer (LGBT), and supportive alliances social organization structured around the sport of softball and designed to promote and advance the health, social structure, and equality of the Madison, Wisconsin area LGBT community.

Why is Badgerland Softball necessary? 

LGBT people regularly face threats of harassment, intimidation, bullying, and violence. This is especially true in the context of sports, where athletes are defined by their strength, gender roles, and competiveness, rather than their character, dedication to teammates, or commitment to the game. As a result, many LGBT people feel isolated and fearful of the thought of organized athletics.

The Badgerland Softball League seeks to change this dynamic. By providing what are often first-time competitive sports experiences to at-risk individuals, Badgerland redefines what it means to play sports in a supportive and affirming climate. We provide positive athletic experiences that foster lifelong relationships. From our humble beginning as a single team in 2002, to the 20+ team, 250+ member 501(c)(3) non-profit community organization we have become today, LGBT softball in Madison has proven its ability to survive, grow, and develop our community into a safe and supportive family.

The Badgerland Drag Revue

Featuring nationally-recognized talent performing alongside players and fans from our own softball community, the annual Badgerland Drag Revue serves as an opportunity to celebrate the diversity of our community while raising funds to support the league. It is also a great opportunity to showcase our sponsors to hundreds of audience members. The Badgerland Drag

Why should you become a Sponsor?

Becoming a sponsor of the Badgerland Softball League and Badgerland Classic Softball Tournament will provide numerous opportunities to market your company to more than 1,000 LGBT athletes, friends, and families, while supporting safe spaces for LGBT athletes and allies. Sponsorships are inclusive of all leagues, divisions, and events, so you’ll be recognized at co-ed, competitive, and women’s league events as well as the Badgerland Classic national LGBT softball tournament and all league events including the Badgerland Drag Revue, the Spring registration party, and events throughout the season! In addition, a portion of ALL proceeds will be contributed to GSAFE, an organization working to create safer spaces for LGBT youth.

Sponsorship Levels

*   $1000/$1500 Naming-Rights Sponsor
All of the benefits listed below, plus “Badgerland Softball / Badgerland Classic Presented by [Your Name Here]” on all materials ($1000 each for the league or tournament, $1500 for both).

*   $750 Ball Sponsor
All of the benefits listed below, plus your logo stamped on every ball used in every game of the season. After each game, the stamped game-ball will be given to the winning team to keep.

*    $500 Field Sponsor
All of the benefits listed below, plus a logo’d banner on all fields for all regular season and tournament games.

*   $250 Bat Sponsor
All of the benefits listed below,  plus your company’s name and logo on our red-carpet event photo wall, and your company’s name, logo, and a link to your company’s website on the Badgerland website and social-media traffic- used at every Badgerland Softball event of the year.

*   $150 Super-Fan Sponsor
Your company’s name/logo on the Badgerland website, and Badgerland t-shirt jerseys distributed and worn by every member of the league.

The Badgerland Softball League is a 501(c)(3) non-profit and tax-exempt organization. - Federal EIN 45-3984073 - All sponsorships are tax deductible.

Questions? Concerns? – Contact Amy Nero by calling 262-378-9750 or via email at